Edun, a contemporary clothing line co-founded by Ali Hewson and her husband (U2’s Bono) debuted for the First time on the West Coast at Neiman Marcus, Beverly Hills last Saturday. A line focused on being ethical, helping develop African Nations “develop themselves” was a mixture of tribal printed dresses, woven cardigans, and fish scaled blouses.
What left the biggest impression was the event that Neiman Marcus put on. The event covered the top of their parking lot where they had an open air cocktail party before hand. They projected images against the side of the store, explaing the story of the brand itself. Proceeding the champagne and tray pass was the show atop the runway and further to that a pop-up shop inside the store. All in all a great night and a great event!