Cusp – (defined) is a point formed between two intersecting arcs. Neiman Marcus must have taken this definition literally when conceptualizing this off-shoot boutique of their department store. A contemporary concept merging all the best known designers that you would expect from the luxury retailer, with up-and-coming designers in a hip, stylish environment.
Although you may be familiar with CUSP’s freestanding boutiques, such as the one in Century City mall, Neiman Marcus Beverly Hills recently launched its own in-store version.
Carrying all of my favorite contemporary brands such as Alice + Olivia, Elizabeth & James, and Parker, CUSP is designed to be the one-stop shop for the fashion-forward woman. One has an array of options be it on-line with http://www.CUSP.com, visiting one of the 42 Neiman Marcus department stores, or one of the six free-standing CUSP boutiques…. Shopping just became that much easier!